Bona Fide Matte Paste

Style Guide

Perfect for a range of styles, whether you prefer loose and textured, choppy and neat, or big and voluminous looks.

How To Use

Emulsify a scoop of product in dry hands. Apply evenly to lightly damp or dry hair. Style as desired.

Key Ingredients

Kaolin helps to remove grime, excess oil and dead skin cells and product buildup, helping to keep the scalp skin clear.

Shea Butter helps to increase scalp hydration and reduce scalp irritation.

Candelilla Wax helps to form a protective barrier around the hair follicles to retain moisture and protect against environmental damage.

Full Ingredients List

Water (Aqua), Beeswax, Butyrospermum Parkii (Shea) Butter, Bentonite, Kaolin, Glycerin, Cetearyl Alcohol, Cetearyl Olivate, Helianthus Annus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Sorbitan Olivate, Diatomaceous Earth, Glyceryl Stearate SE, Fragrance (Parfum), Xanthan Gum, Phenoxyethanol, Tocopheryl Acetate, Tetrasodium Glutamate Diacetate, Caprylyl, Glycol, Ethylhexylglycerin, Silica, Lavandula oil/extract, Pogostemon, Cablin Oil, Alpha Isomethyl Ionone, Acetyl Cedrene, Benzyl Benzoate, Benzyl Salicylate, Citronellol,Citrus Aurantium Bergamia Peel Oil, Coumarin, Geraniol, Limonene, Linalool, Tetramethylacetyloctahydronaphthalenes, Vanillin

The new Matte Paste is an improved version of the 2015 formula. It’s infused with clays, oils and waxes that help improve hair and scalp appearance. It is now more pliable that our original formula and is better suited for modern styles.

Why did it change?
1. They’ve upgraded the quality of ingredients, infusing it with oils, clays and waxes that are good for your hair and scalp.
2. They’ve updated the performance to be more workable and pliable. The original version was very tacky and very hard to work through once applied which reduced its versatility and only made it ideal for short hair.

The original formula will be re-released as Matte Paste Classic eventually.

The new Matte Paste is infused with oils, clays and waxes that make it more water-resistant, but it is still a water-based product meaning that it will wash out with a shampooing of the hair.

We recommend that the new Matte Paste be applied to dry hair for best results with respect to hold, texture and a dry finish. If you’d like to get a natural shine and less a textured look, apply to lightly damp hair.

The Matte Paste features a dry and matte finish that is best for choppy, messy and textured looks. The Clay Pomade features a light and natural shine that is best for weightless flow and control.